I am constantly told 'I have had my hair chemically straightened before but it didn't last - will Japanese Straightening last?'' WELL - there may be two reasons why you weren't happy - one - it wasn't Japanese Permanent Hair Straightening and - two - how long had the hairdresser been doing the treatments for?

Preforming Japanese Hair Straightening and getting outstanding results is an Art - trust me - I have 11 years experience in treating all types of hair, and Japanese Straightening does last.

If you want something that lasts until your hair grows out...

Japanese Straightening (also known as thermal reconditioning) is best for bulky, loose to medium—but not kinky—curls. The hair is saturated with a solution containing a chemical that breaks the bonds that give each strand its shape; it is then rinsed, blow-dried, and meticulously flatironed. Once a neutralizer is applied, the hair is locked into this new, straight configuration. The process can take up to five hours the first time (depending on length and thickness); For three days after the treatment, you can't get your hair wet or do anything kink inducing (like wear a ponytail), and while your hair will now be Sleek and Smooth (even after air-drying naturally), you're left with one styling option: bone-straight. Even curling irons or hot rollers won't restore volume or wave.

Dare to compare? I have 11 years experience in these treatments, my prices are competitive as my salon is within my house - therefore lower running costs.